Publisher Benefits
Generate a highly profitable, incremental revenue source
Every advertiser that signs up for an E|R|A-enabled environment contributes substantial, recurring and incremental revenue and profits to their website which complements volatile short-term banner and flash advertising campaigns.
Build a stronger relationship with advertisers
Unlike other contextual-based advertising services, Firstlight gives the publisher full control of the advertiser relationship. A publisher's community of users and advertisers are a reflection of the years of hard work by the publisher, maintaining that relationship is fundamental. More than 50% of publishers' existing advertisers will buy editorial-related advertising in addition to their current advertising. As more and more advertisers join a publisher's white labelled E|R|A infrastructure, it takes on a life of its own, encouraging others to join that community.
Build a better website
Conventional online advertising systems add little to their host websites, significantly degrading the user experience. Depending upon the level of forcefulness of the advertiser, their techniques can all too easily result in users abandoning a website in droves, like users switching the TV off en-masse when they're subjected to too many ads.
In stark contrast, users browsing an E|R|A-enabled website are presented with a collection of E|R|A links carefully chosen to match the item that they are reading. These links are presented in a low-key and unobtrusive fashion. Because they are specifically targeted and generated in real time, they add tangible value to a website. As more and more advertising content is added, each E|R|A-enabled environment grows to become a valuable research tool for its users.
Do it all effortlessly
Since half of all online advertising today is search and contextually based, publishers have a choice regarding how best to go to market and get this advertising. Firstlight is the only company that offers the technology and the long-term business model that enables publishers to keep their relationships with their advertisers and provide their advertisers with a greater return on their advertising investment.
Firstlight vs. Other Contextual Related Advertising Companies
Firstlight's E|R|A technology and business solution offers a unique revenue opportunity for B2B and consumer Publishers today. Firstlight E|R|A complements and does not compete with Google or any other contextual related search or affiliate networks.
Firstlight's E|R|A gives publishers the ability to generate incremental revenue while at the same time generate contextual related advertising revenue from Google and other search and contextual related advertising companies.
