The Facts
Publishing has entered a new era and this presents many challenges for traditional publishers.
Marketers and advertisers needs and demands are changing daily; in 2007 they spent $400 Billion in advertising aimed at influencing and engaging with their target audience. Approximately $20bn of this spend went on banners, skyscrapers, buttons, pop ups podcasts, and other rich media, another $20bn was spent on search/contextual advertising. Added to that, marketers also spent $27 billion on organic SEO.
So how are you keeping your advertising community happy?
E|R|A gives you instant access to this growing online ad spend; with its white labelled contextual advertising, search and SEO benefits, you remain in control of growing ad revenues.
Firstlight E|R|A provides publishers with up to date technology, no upfront cost or integration, and the most targeted and cost effective online marketing tool that you can take to your advertisers.
contact us
Testimonials
Firstlight's editorial matching program is a great deliverable. We loved it so much we bought across 4 publications. If you are a business to business publisher not offering Firstlight to your clients; you are missing out!
- Honeywell
“During 2008 a key objective for Caterersearch.com was to offer our customers new, innovative and measurable advertising propositions. Firstlight ERA technology was therefore introduced to Caterersearch.com in May 2008, with great success. ERA has given our site competitive edge, as the first to market, and more importantly generated immediate results for all of our customers.
The entire working relationship with Firstlight from conception to launch has been first class with excellent training, sales support and technical help. This support has provided high levels of confidence to both the sales team and also the customers, culminating in incremental revenues for 2008 and beyond.
The Firstlight ERA model has recently launched on to Caterersearch.com and a number of other RBi UK sites”
- Shaun Barton
Group Sales Director at Reed Business Information
