The right message, to the right user, at the right time.
What is ERA?
E|R|A (Editorial Related Advertising) incorporates the key components of any successful online marketing campaign and is the most effective way of attracting potential customers to your content. Other forms of Internet advertising, like banner or skyscraper ads are great brand-building mechanisms but they don't deliver the advertising content that is necessary to make informed purchasing decisions.
How does it work?
E|R|A delivers your product and company's messages to your customers and potential customers when and where they're most receptive - alongside related editorial content. Every time anyone views editorial content on the publisher's website that is related to your business, activities, products, solutions, they will see your most relevant advertising and marketing content displayed via a related link. That's getting the right message to the right person at the right time.
Will E|R|A work for me?
Whether you're a local auto mechanic, a large real estate agency, or a multinational company, your objectives are the same: to get consumers to buy your products and services.
Your sales & marketing collateral highlighting the benefits of your products or services, will not work effectively by housing it on your website or in brochures alone, you have to get people to find it and read it. The biggest upside to the Internet is also its biggest downside: everyone's got a website.
E|R|A will drive the community of users that regularly visit the publisher's website for the latest editorial news in that sector/industry/interest area to your content. The user doesn't need to know the URL of your website or may not even be aware you offer that product or solution, ERA puts your content in the mindset of the user by delivering your links when it's relevant.
How do I know if it works?
Firstlight and the publisher will provide you with monthly performance reports so you can see how well E|R|A is working. The reports include a full breakdown on the performance of your content within the publishers site and allows you to identify what areas of your marketing material interests users the most. You will quickly see the ROI from the E|R|A program.
How much work is involved?
The maintenance and updates of your marketing and advertising content within the publisher's website is managed for you. You, the advertiser, do not need to put additional resources into E|R|A.
Search
All advertiser content within a publisher's website can also be searched for using the E|R|A keyword search directory and will also receive additional SEO (Search Engine Optimisation) benefits.
How do I get started?
For more information, please contact our friendly sales staff to get your site up and running.".
